Cecily Markland – Three P’s of Publishing Promotion and Publicity, or how to make your writing Pay, Pay, Pay!
Cecily is a freelance writer and editor/owner of Inglestone Publishing. Her wide range of experience includes corporate communications and marketing, journalism, and being the author of a children’s book. Her presentation focused on how to get a profit out of our writing. Some of the take home points were:
- Decide where your work fits in the publishing world and focus on finding success there.
- The original definition of profit is to make progress, not to make money. Take a minute to figure out who you are writing for and find the best way of getting it to them, this includes publishing from print on demand on up. Getting your work to its intended audience is success.
Laurie S. Campbell – BlockBusting – putting the joy back in writing
Among dozens of other interesting things, Laurie teaches writers using her background of counseling and writing. Her presentation focused on the psychology behind the dreaded writer’s block. Here are some of the highlights:
- Identify what is causing it by answering this question, “If I finish this project then I could ____________.” Try to come up with as many results as possible. Chances are that we have a fear or uncertainty about one of the results and we are trying to avoid it. Once we find what we are afraid of it is much easier to conquer it.
- Use writing techniques to get the creative juices flowing; freewrite, write from a prompt, write in a new place, start a different project, etc.
- We have control over the duration of negative emotions by being conscious of what they are. To do this we must answer these questions in a sincere way:
- What is this feeling?
- Where did it come from?
- How long do I want to keep it?
- Once the time is up, what will I replace the feeling with?
Chris Stewart – Q&A
As this year’s keynote speaker, Chris Stewart was a real treat to listen to. He is a national best seller and his work is published in six countries. He is also an Air Force Pilot and has set three world-speed records. He is a sought after public speaker. On a personal note, he sat across the aisle from me on the plane. I overheard his name when a fellow passenger, who later turned out to be Kirk Shaw, started to talk to him about the conference. I had recently finished reading one of his books and spent the rest of my flight trying to figure out how to break the ice and talk to him! I did introduce myself as we were getting off the plane and we got to know each other. Here are some of his notes:
- It is always a good idea to research your topic, but not to the point where your writing feels like an info dump. Use your research wisely.
- When seeking agents decide what market your work will fit in, local or national. If national seek out a NYC agent first, they are better connected.
- Be selective on who gets to read your MS and what advice you take.
- Stay true to your voice, only you can tell your story.