Take a look at this picture and see if you can tell me what’s wrong.
Catch it? Yes, this carpeting store has made one of the lethal writing mistakes – confusing ‘to’ and ‘too.’ Many out there think writing rules are only to obeyed at the writer’s leisure, this is not one of them. Instead of telling the world that they can handle any size job, they are sending a different message altogether. If taken literally the sign now tells the world, “We can’t deal with small jobs or large jobs” or “Midgets and giants look elsewhere.” They are also advertising that they don’t pay attention to details. Who know what little things they might overlook when installing your carpet!
I guess what bothers me most is that no one at the carpet store OR the sign shop bothered to check and double-check if the sign was correct. The “to vs. too” error is one of the holy trinity of errors that must be avoided at all costs. The other two are confusing “your vs you’re” and “there, they’re, and their.”
What is this world coming to?
If you are going to make a sign, have someone with a brain read it first!